From Blank Slate to High-Octane Platform

As an independent consultant with a background in Web 3.0, I was initially brought on by Racino to review their early-stage mockups, proposed framework, and branding. After a few conversations, I found myself captivated by their vision and began proposing solutions and wireframes for how they could elevate the platform. My initial consulting role quickly evolved as I was asked to take on more and more of the wireframing and design work.

Before I knew it, my part-time involvement had transitioned into a full-time commitment. For the next two and a half years, I worked alongside the Racino team, shaping the platform from its beta phase to a full-fledged release. During this time, we tackled numerous critical challenges head-on, from simplifying the user onboarding experience and streamlining wallet creation to building intuitive systems for asset management and racing simulation strategy. It was a journey of continuous problem-solving and collaboration, and I'm proud of the solutions we built to create a truly seamless and engaging platform.

Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding