Gamifying the ZED RUN Tournament Experience

I worked with VHS to elevate key areas of the ZED RUN platform, beginning with a reimagining of its tournament systems. We explored the potential of Seasons and Season Passes, redesigned homepage and race flows, and reshaped the tournament structure to better support competitive, ongoing engagement.

Leaning into our background in game design, we helped further gamify the experience, introducing progression mechanics, interactive feedback, and dynamic UX patterns. We implemented micro-interactions and UX enhancements based on community feedback, and built new tools to help players manage their races and stables more effectively, including upcoming race recommendations and race management features.

To support the evolving brand vision, we also created a bespoke icon set as part of the broader design system, strengthening visual consistency and giving the product a sharper, more cohesive identity.

Key Focus: UX Architecture, Gamification, Micro-Interactions, Player Tools, Community-Driven Iteration