Elevating a Global Wine Tech Platform

Having a history with Vintrace, I was initially brought back to the team to help design and build their very first app. That relationship evolved when I was later approached to lead a comprehensive uplift of their entire desktop platform. My role was to reimagine the user experience from end to end, considering both current and future features, as well as the unique needs of a cross-platform system that needed to accommodate various inputs like scanners and apps.

Over time, we successfully replaced the older system with a modern, MUI-inspired version. This complete overhaul didn't just refresh the visual identity; it fundamentally elevated the entire experience for winemakers and operations teams, bringing clarity and craft to complex wine production tools for current and future users.

Key Focus: Brand Refresh, UI Modernisation, Workflow Optimisation, Enterprise UX