As a key member of the UX/UI design team for Need For Speed Hot Pursuit at Electronic Arts (Firemonkeys), I played a pivotal role in shaping the game’s user interface and experience. My contributions encompassed several core areas:
• HUD Elements: Designed and built the in-game Heads-Up Display (HUD) to ensure players had immediate and intuitive access to vital information, such as speed, lap times, and objectives, without cluttering the screen or disrupting gameplay.
• Tutorials: Created and implemented interactive tutorials to effectively introduce players to game mechanics and features. The design aimed to provide a seamless learning curve, enhancing user engagement from the first playthrough.
• Iconography: Developed a comprehensive icon set to support various game functions, from navigation to notifications. Each icon was designed to be both visually appealing and easily recognizable, contributing to a cohesive and intuitive user experience.
• Settings Menu: Crafted the front-end design for the settings menu, focusing on usability and aesthetic alignment with the game’s overall theme. This involved streamlining options and ensuring that customization features were easily accessible and user-friendly.
• Storefront: Designed and built the front-end of the in-game storefront, creating a visually compelling and functional space for players to explore and purchase in-game items. This included integrating animations and transitions to enhance the shopping experience.
• Complete Icon Set and Animation: Developed a complete icon set with accompanying animations to bring dynamic elements to the user interface. The animations were designed to improve interaction feedback and overall visual appeal, enhancing the player’s immersion in the game.
• SEO Integration: Applied SEO principles to optimize in-game content and storefront elements, improving visibility and discoverability within game-related search queries. This included keyword research, metadata optimization, and content strategy to drive user engagement and retention.
Throughout the project, my work was focused on ensuring a high-quality, polished user interface that complemented the fast-paced, high-energy nature of Need For Speed Hot Pursuit while also leveraging SEO strategies to enhance the game’s reach and player engagement.